DEFINE

When we define, we synthesize our user interview findings so that we can take a look at what user and business outcomes will be expected.

 

We can then determine the features and functionality that will best solve the problem. We can factor in time-to-market needs and prioritize, possibly planning a phased-release approach.

We will understand which features need to be "gold plated" and which do not require added complexity.

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I like to do this using Mural. We put the key findings on the board and have cross-functional team members score where they see we need to focus and we discuss the details and agree on the high-level and some finer points. The great value here, doing this as a team exercise, ensures that everyone who will be working on developing the solution is well-versed and buying in. 

 

I have witnessed teams burn through a lot of time just by being unable to share a unified approach. Having this alignment early on is a critical aspect to guarantee a team's success.